TechStars Selects Strategic Blue to Elite Cloud Incubator

London, November 26, 2012— Strategic Blue, the world’s preeminent authority on the commoditization of cloud computing, and the first true cloud broker-dealer, announced selection to TechStar’s prestigious technology accelerator.   Strategic Blue joins the ranks of the top 1% of applicants in winning the seat, and will participate along with ten other high potential start-ups on the San Antonio-based TechStars Cloud program.

The innovation: Strategic Blue brings the pricing and risk management strategies of the traded financial commodities markets to cloud computing, removing the procurement hurdles from the cloud adoption path for enterprises.  The service brings the variable costs of cloud computing under the control of the CFO so that budgets can be met.

Dr James Mitchell, CEO of Strategic Blue commented, “I’m really excited to be coming to San Antonio for the TechStars Cloud programme.  I met Jason Seats, the Managing Director, as part of our application process, and am very excited about the mentoring process from both Jason and the other Techstars mentors, as we look to harness technology to offer our financial cloud services scalably to larger numbers of customers and cloud providers.”

The founding partnership of Dr. James Mitchell and John Woodley spans almost an eight year mentor / protégé relationship going back to Morgan Stanley commodity trading: James, a former Cambridge physicist and Oxford biologist turned trader of structured electricity products at Morgan Stanley, was hired and mentored there by John Woodley – the first person to be hired from an electric utility by a Wall Street bank. Together James and John came to realise that cloud computing could be viewed as a commodity in an analogous way, akin to something between electricity and coal, and therefore could be traded as a futures contract.

About Strategic Blue:

Strategic Blue is the world’s first cloud broker-dealer, bringing the pricing and risk management strategies of the financial commodities markets to cloud computing providing revenue-generating services that add convenience and value to the cloud user. Strategic Blue steps into the billing chain between cloud providers and cloud users: Strategic Blue buys from cloud providers how they want to sell, and sells to cloud users how they want to buy.

About TechStars:

TechStars is an elite mentorship-driven start-up accelerator, recently recognized as the No. 1 accelerator program. Founded in 2006, the TechStars philosophy focuses on deep mentorship, and surrounding a small number of companies with highly engaged members of the entrepreneurial ecosystem to coach and support them to success. The TechStars community currently includes more than 300 mentors, more than 1,000 investors, and 78 alumni TechStars companies. TechStars is funded by more than 50 venture capital firms, and more than 25 angel investors. Information on applying to TechStars can be found at


  1. Great to understand that spotcloud had worked as a good initiatives which helps businesses to invent new solutions.

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