Strategic Blue unlocks cloud pricing with Cloud Options and announces partnership with


Las Vegas, April 8, 2013 – Strategic Blue, the world’s preeminent authority on cloud pricing and billing, today announced the launch of Cloud Options. This service allows companies to unlock their cloud pricing with deals tailored to suit their needs. Cloud Options provides pricing for future use of cloud capacity, which can be prebooked, from a range of providers, offering a saving on today’s on-demand price.

“Cloud Options is intended for companies who operate cloud-based workflows and require purchasing options outside of those available directly. We’re relieving the tension between how cloud buyers want to buy and how vendors want to sell.”, states Dr James Mitchell, CEO of Strategic Blue. “We’re very proud to be working with, a Software as a Service (SaaS) company that offers cloud-based, collaborative and interactive live broadcasting solutions. uses Cloud Options to tailor their Infrastructure as a Service (IaaS) payments and pricing, removing their dependence on credit cards in a way that lets them pay in their preferred currency.” CEO, Andreas Jacobi, stated “ is a live video streaming service with a suite of powerful and collaborative live production tools. Our partnership with Strategic Blue allows us to budget for our productions, reduce costs and only pay after the event thereby simplifying our cash flows.”

Cloud Options and can be found on display at NAB in the CloudMediaHub | Strategic Blue booth, Cloud Pavilion N-CP10.

About is the TV Production Van in Your Browser. is a Software as a Service (SaaS) company that offers cloud based, collaborative and interactive live broadcasting solutions. The versatile production software allows its clients to create multi-camera Live Streams adding pre-recorded media and even allows mobile/audience cameras. offers a web-based suite of applications for various aspects of a live production. Interactive components include viewer polling and voting as well as inviting the audience to become part of a show with their own live video. enables anyone to produce professional quality live TV: streaming to the web, mobile and on air. The software delivers a complete studio and player technology for your web broadcast and allows you to re-broadcast live to any other destination simultaneously.’s sophisticated technology is innovative, easy to use, reliable and flexible. Clients include: MTV/Viacom, ZDF, Mercedes Benz and The short video on the homepage further explains:

About Strategic Blue
Strategic Blue specialize in cloud billing and price risk management, transferring expertise from the physical commodities markets to cloud computing through its Cloud Options service.

Cloud Options allows companies to prebook future cloud usage, securing lower prices. By making Strategic Blue responsible for paying their cloud providers, clients can tailor their payment terms in a way that suits them. Cloud Options remove common enterprise procurement irritations like the use of credit cards and prepayment, and provides a way for companies to budget for their cloud usage.

Headquartered in London, Strategic Blue has clients throughout Europe and North America, such as Comic Relief, Attend MediaCloud, City Index and Render Rocket.

Skip to toolbar