Digital Media in the Cloud Event

Tuesday saw Strategic Blue put on its first CloudMediaHub event on home turf, and feedback from attendees was pretty positive.  I was shocked to hear one attendee who signed up at the last moment tell me that he had heard about the event from a friend, and had actually cancelled an entire day of meetings in order to be able to make it!  Thankfully he said he felt it had been well worth it! I thought I would share some of the slides that Rob and I presented.

Below we have “Compute as a Utility” – presenting the reason why media professionals should be regarding much of IT as a non-core activity which should be purchased on an as-needed, pay-as-you-go basis, much like utilities like water and electricity.

We also discussed how rendering (and in fact transcoding and other “batch”-style workloads) is a great use case for purchasing like a utility, and a little bit about how commodity-market-style risk management techniques can be applied to the risks inherent in any purchase of IT, whether public, private, or community cloud.

We are very grateful to Bernard Golden, VP Enterprise Solutions at enStratus, for keynoting on “Cloud Computing adoption patterns throughout the world”, and Colin Humphreys, co-founder of Armakuni, for giving us an insight into what it takes to deliver the multi-cloud infrastructure to make sure that Comic Relief will not lose a single charitable donation on Red Nose Day 2013.

I am sure I will be asked to post our CTO, Stephen Nelson-Smith’s slides from the event, as his talk about the benefits and challenges of writing “Infrastructure as Code” using products like Chef went down very well…however, as a serious company, I just can’t post pictures of unicorns…you had to be there, or else come to our next event!

I’d like to thank Rory Murphy of Equinix for telling us about why most cloud providers turn to specialist datacenter providers, and Erik Raestad, MD EMEA at WeVideo for showing off their cloud-based video-editing capabilities…very cool stuff!

I’d like to extend a special thank you to McDermott Will & Emery, our lawyers, who hosted the event for us in their amazing offices in the Heron Tower, and in particular to the lady from IT support who abandoned her Christmas lunch dash to the rescue, fixing the A/V when it all went pink just before we started!

I’d like thank our panellists, Jonathan Wood of Interxion, John Hanley of T-systems, Neil Cattermull of and Matt Hawkins of C4L, who took questions on how cloud computing challenges specific to the media industry can be managed.

Finally, thanks to all our sponsors:  C4L,, Interxion, EquinixWeVideo and T-systems.

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