Welcome To
Cloud Market Forum

CloudMarketForum is an executive consortium for the world’s leading cloudonomics, IT, and
financial experts to discuss, debate, and ultimately shape, the future of cloud from an economic perspective.

The Cloud Market Forum is currently invitation-only, however if you wish to be considered for nomination as a Forum Fellow, or would like to join as a member upon launch, please contact us.



Senior Advisor
Morgan Stanley (Commodities)

John is an investor and board advisor at Strategic Blue. He is a former Managing Director at Morgan Stanley, where he was co-Head of non-oil commodities for EMEA.

He was the first person to be hired by a Wall Street bank from a power utility, becoming a founder member of the Morgan Stanley electricity trading desk. John is one of the world’s foremost authorities on commodity market development and the pricing of non-standard pseudo-commodity products.

Co-Founder and CEO

John is a 6fusion founder and co-inventor of 6fusion’s WAC algorithm. He is regarded as the company’s business model visionary. In addition to 6fusion’s day-to-day management responsibilities, John is responsible for the overall strategic vision and commercial direction of 6fusion.

A 12-year veteran of business and product development within the IT and Telecommunications sectors, his tenure includes success creating new business during the period of telecommunications deregulation as well as developing and launching new technology products and services globally.

Managing Director

Following a successful career in Chemical Research, Sam has held a series of senior international roles in Information Technology which have encompassed both Client and Supplier responsibilities; his appointment as CIO for East Midlands Electricity was the prelude tomoving to supplier IT Services outsourcing integrators.

He has worked in a variety ofleadership positions for SAIC, Oracle, EDS, Unisys and Deutsche Telekom (T-Systems International) across different geographies in Europe, Africa, the Americas and Australasia. His broad management experience includes growing and restructuring Consulting Services, IT Services and Process Outsourcing businesses with a strong emphasis on building sustainability and staff development.

Sam holds an honours degree in Chemistry, Master of Science and a Doctor of Philosophy degree in Polymer Science and has co-authored several scientific publications in addition holding a number of technology/process patents. He is a Fellow of the RSA. Additionally, Sam sits on a number of University Business School Advisory Boards.

Cloud Computing Commentator
Clouderati, GigaOM

Ben Kepes is a technology evangelist, an investor, a commentator and a business adviser. Ben covers the convergence of technology, mobile, ubiquity and agility, all enabled by the Cloud. His areas of interest extend to enterprise software, software integration, financial/accounting software, platforms and infrastructure as well as articulating technology simply for everyday users.



CTO, Office of the CIO
NASA Jet Propulsion Laboratory

Tom serves as the IT Chief Technology Officer at NASA’s Jet Propulsion Laboratory, where his mission is to identify and infuse new IT technologies into JPL’s environment.

He has led remote teams and large scale IT best practices development and change efforts in both small startup and large commercial companies, in international venues, and in the US Government arena. Some of the companies he has worked for include Telos, enterWorks, User Technology Associates, Digital Island, Exodus, Cable & Wireless, and Raytheon.

Tom has been both a frequent producer and consumer of advanced collaboration and engineering tools and practices as his ventures have always included a highly distributed workforce that required advanced collaboration practices. Lately, he has sponsored an effort to bring Social Networking, Virtual World, Virtualization and Cloud Computing technologies into effective use at JPL. In so doing, he learned a lot from his teenage daughters and their peers as well as from startup companies.

Advanced Production Technology Warner Bros
Sean Cooney serves as Vice President, Advanced Production Technology, Warner Bros. Home Entertainment Group, a position to which he was named in January 2010. In this role, Cooney is responsible for identifying initiatives to streamline and improve efficiencies across the Studio’s production and post production chains, with the goal of establishing and supporting next-generation production pipelines.
Managing Director at RampRate
Internet Technology Visionary and Strategist. Contributes over 18 years of enterprise cloud IT solutions strategy, IT planning, channel partner programs, data intelligence, R&D to market successful highly secure private hybrid cloud solutions for high value IT providers and customers.
Managing Director
TechStars Cloud

Prior to joining TechStars, Jason was a founder of Slicehost, an early cloud computing hosting company. In 2008 Slicehost was acquired by Rackspace and became the core for the initial Cloud Servers product. Jason continued on at Rackspace until 2010 as VP of software development for Rackspace Cloud, managing the cloud engineering teams.

Jason has a B.S. in Computer Science and a B.S. in Electrical Engineering from Parks College of Engineering, Aviation and Technology at Saint Louis University.

Senior Vice President

Joe Weinman is responsible for leading Telx’s fast-growing cloud services business development and strategy. He joined Telx® with over 30 years of experience in executive leadership positions at AT&T, Hewlett-Packard, and Bell Laboratories, in areas such as corporate strategy, business development, product management, operations, and R&D. Named a “Top 10 Cloud Computing Leader” by TechTarget, Weinman is a frequent keynote speaker, blogger and the founder of Cloudonomics—a rigorous, multidisciplinary approach to valuing the cloud—and the author of Cloudonomics: The Business Value of Cloud Computing, available from booksellers worldwide in ebook and hardcover editions. He has been awarded 16 U.S. and international patents in diverse fields and has been showcased in numerous global broadcasts, print and online publications.

He has a Bachelors and Masters in Computer Science from Cornell University and UW-Madison respectively, and has completed Executive Education at the International Institute for Management Development in Lausanne.

CEO and Founder

Mat Ellis is CEO and Founder of Cloudability, a cloud management company that helps businesses save money on their cloud costs by reducing unintentional spending and eliminate waste. As a hands-on executive with over 20 years experience scaling and growing technology platforms, Ellis spent the nineties overseeing IT operations for global companies like Goldman Sachs, Frito-Lay and Pepsi-Cola. He has held executive positions with four startups since 2000, including three with successful exits.

The fourth, Adknowledge, is the largest privately held ad network in the world. He also served as VP of Technology for Connexus Corp. More recently, he founded the cloud computing consultancy Tecnh in 2009, where his main focus was to help move companies onto the cloud. Originally hailing from the UK, Ellis now resides in Portland, Oregon.

Chief Executive Officer

Bernard Golden has been called a “cloud guru” and a “cloud computing rockstar. ”He is Vice President, Enterprise Solutions for Enstratius, a leading cloud management software company. Wired.com named Bernard “one of the ten most influential people in cloud computing.” He is the cloud computing advisor for CIO Magazine, where his blog is read by tens of thousands of people each month. He
is also the author of four books on virtualization and cloud computing. Bernard is a highly regarded speaker, and keynotes conferences throughout the world.

Compare the Cloud

Luke Wheeler is Chairman of Compare the Cloud, a website that exists to promote cloud computing to businesses of all sizes and orientation. Responsible for overall strategy, Luke’s mantra and mandate is to ensure Compare the Cloud advocates greater transparency,clearer messaging, increased provider/user engagement, and highlights service provider quality of service. Compare the Cloud provides a multi-tier platform encompassing bothreal-world and virtual engagement initiatives covering every aspect of cloud-era businesscomputing from software-as-a-service through to bricks and mortar data centres.



Bala Kamallakharan is the CEO of GreenQloud, the worlds first public compute cloud powered 100% by renewable energy. Bala is also one of the founding partners at Auro Investment Partners LLC. Auro Investment Partners (AIP) is a venture investment company. AIP has invested in a portfolio of companies in the Technology and Hospitality sector.


Bala is also the Founder of Startup Iceland, a initiative to build sustainable startup ecosystems in Iceland. Before founding AIP and Startup Iceland, Bala Kamallakharan was with Glitnir Bank’s executive team. He was part of the Strategic Growth team focusing on strategic priorities of the bank, which included mergers & acquisitions, business development and strategy formulation. This team was responsible for developing the international strategy of the bank and also establishing the bank’s capital market and asset management presence in the Nordic countries through acquisition.


Bala played many leadership roles within the bank; he was the integration manager between Glitnir and FIM, after being part of the acquisition team. Bala led the project to investigate and develop the Indian market for the bank and in continuation of that role he was appointed the Head of India for the bank. He moved to Mumbai in August 2008 and was overseeing the office establishment, develop the Indian market for existing and new client relationships, and facilitate key service provider’s relationship for the bank’s global organization.


Prior to joining Glitnir, Bala was with Cap Gemini in the US, formerly Ernst & Young Management Consulting. He worked on strategy development and deployment of projects for Fortune 500 companies. Bala has a management degree from Birla Institute of Technology and Science, Pilani. He also holds a Masters degree in Economics and a second Masters degree in Information Systems & Decision Science from Louisiana State University, Baton Rouge, USA. Bala cleared the PhD qualifying examination in Economics; however his interest to pursue an academic career was cut short by an offer to work with the management consulting group of Ernst & Young in Houston, Texas. Bala is a member of the Reykjavik International Rotary Club and he is an avid marathon runner. He has completed 7 marathons and in doing so raised money to help fund organizations that are doing research to cure diabetes and build schools for girls in Afghanistan and Pakistan.

VP Research
451 Research

William is VP Research and responsible for the CloudScape practice. He has identified and tracked early adopter markets including grid and virtualization among enterprise users for more than a decade – since 2007 the program been principally focused on cloud computing. He created 451’s early adopter research program with end users and innovators across a range of vertical markets. As well as the end user constituency, William covers suppliers – vendors, integrators and service providers – in the cloud market. William’s team also leads 451’s activities within the European Commission and numerous EC research projects. William is a co-founder of 451, a member of the EC Cloud Expert Group, and co-author of “The Future of Cloud Computing – Opportunities for European Cloud Computing Beyond 2010,” a regular speaker at industry and 451 conferences and participates in numerous advisory boards and planning committees for UK and international industry bodies.

Vice President of Cloud Infrastructure Products

Troy Toman is Vice President of Cloud Infrastructure Products at Rackspace. His team is responsible for building the Rackspace Cloud infarstructure solutions and contributing to OpenStack Nova, Swift, Cinder, Glance and Quantum projects. Troy has been at Rackspace since 2006 where he has been involved in a number of development and operations functions across the company.

Upon earning his bachelor’s degree in computer science from Texas A&M, Troy joined IBM as a staff engineer. After eight years of holding multiple managerial positions at IBM, he moved on to senior leadership roles at Sun Microsystems, Inktomi Corporation, Kazeon and Veritas Software.

Founder and Principal Analyst
Rishidot Research

Krishnan Subramanian (a.k.a Krish) is an well respected expert with focus on cloud computing and open source. Sys-Con Media considers him to be one of the top 50 Cloud Bloggers and The Next Web considers him to be one of the Top 25 Influential Voices tweeting about Cloud Computing.

Also, according to Apptio, he is one of the 12 top thinkers of Cloud Computing and SAP considers him to be one of the top 50 influential voices on cloud computing. Forbes considers him to be one of the top influencer of cloud computing. CRN Buzz considers him to be one of the top 5 influencers in cloud computing.

His core research areas include cloud platforms, infrastructure and big data. He was a speaker and panelist on various cloud computing conferences and he was also an advisor for Glue conference in 2011 and Cloud Connect Santa Clara in 2012. He is also part of GigaOm Network of Analysts contributing to their research publications. He is a leading member of Clouderati community often participating in various debates/discussions among the community members. He holds a Masters degree in Physics.

Cloudy Enterprise Tech
BusDev & Growth. AWS, VC, Startup & Strategy roots.

Cloudy Enterprise Tech, BusDev & Growth. AWS, VC, Startup & Strategy roots.

EVP, Data Center Tech

Mark Thiele’s responsibilities at Switch include evaluating new data center technologies, developing partners and providing industry thought leadership. Mark’s insights in to the next generation of technological innovations, and how these technologies speak to client needs and solutions are invaluable. He shares his enthusiasm and passion for technology and how it impacts daily life and business on local, national and world stages.

Mark has a long history of IT leadership specifically in the areas of team development, infrastructure, and data centers. Over a 20 plus year career, he’s demonstrated that IT infrastructure can be improved to drive innovation, improve efficiency and reduce cost and complexity.
Prior to joining Switch, Mark was vice president of Data Center Strategy at ServiceMesh, a leading cloud management platform company. He is also founder and president of Data Center Pulse, a not-for-profit group focused on improving efficiency in data centers and providing a voice for the owner/operators.

Mark’s career includes positions at VMware and Gilead. At VMware, Mark was responsible for leading the effort to build a large data center with industry-leading efficiency and low cost of ownership. He built global infrastructure and data centers for Gilead, a company that grew from $200 million in revenue to $2 billion in four years.
Mark is an advisor to venture firms and start-ups, and is a globally-recognized speaker at premier industry events. He is listed as a “Top 100 Cloud” and “Top 10 Data Center” blogger. His SwitchSCRIBE blog is an industry go-to resource. Google him. You’ll learn a lot.

Venture Capital Investor

Harry Briggs joined Balderton Capital in 2009. Balderton is one of Europe’s largest VC funds, an early investor in e.g., Betfair, MySQL, Lovefilm, Wonga, Livebookings, Wooga and Natural Motion. Harry looks particularly at consumer internet spaces such as e-commerce and e-learning, and has been closely involved with the fund’s investments in e.g., Tictail, Memrise, Medicanimal, Achica, TheHutGroup and SaatchiOnline.

Prior to Balderton, Harry co-founded Firefly Tonics, a health drinks company, in 2002. From the initial idea – a healthy alternative to an energy drink – he grew the business into a widely-recognised luxury brand, with customers in 35 countries. He remains a shareholder and board member. Prior to Firefly, Harry was at McKinsey & Co. in London and New York, advising businesses on branding, marketing, and portfolio improvement. He also spent a year at Hutchison 3G, developing their marketing strategy prior to the launch of “3”, the UK’s first mobile 3G network.

Cloud Credo

Colin Humphreys is CEO of CloudCredo, a team of people with extensive knowledge in running and customizing Cloud Foundry. He led the installation of the first Cloud Foundry to deliver SLA-driven production services, delivers tooling to the Cloud Foundry community, and is a regular conference speaker on PaaS-related topics. He also organizes the London PaaS User Group, and is passionate about “Infrastructure as Code”, “Continuous Delivery”, “Devops”, and “Agile Testing”.

Colin has spent the last twelve years sitting on the fence between development and operations, delivering solutions for eBay, Volkswagen, Paypal, Cineworld, and others.

EVP & Chief Technology Officer
Warner Music Group

Jonathan is EVP & Chief Technology Officer at Warner Music Group where he is responsible for the company’s global technology strategy, end-to-end IT Service delivery and the design and delivery of a new – cloud based – Digital Services Platform.


Jonathan joined Warner Music Group from Innovia Ventures where he was a founding partner and prior to that spent sixteen years in various executive roles with Microsoft including Vice President of the company’s Public Sector Technology Office and Vice President of Global Account Sales where he was responsible for leading the company’s engagement with its top 40 enterprise customers.


Jonathan is a published research fellow with the Berkeley Roundtable on the International Economy at the University of California, Berkeley. He is a regular speaker on issues related to cloud computing and was recently recognized as one of the leading cloud-computing visionaries of 2012 . He blogs occasionally at adamalthus.com and can be found on Twitter as @adamalthus


Jonathan commutes between NY and home in Austria where he and his wife Iris – a professional equestrian – live with their dogs Bingo and Annouka and their horses. He is a certified (certifiable) music, photo and video technology geek.

Co-Founder & CEO

James was hired into Morgan Stanley’s commodities division by John Woodley, who mentored James through over $500 million of structured commodities deals, each of which was a first of its kind at Morgan Stanley requiring sign off from the Global Head of Commodities.
These included major off-takes of power from credit-constrained generators, long-term shaped electricity sales to independent suppliers, and a major investment in Atlantis, a renewable energy company.James holds a 1st class M.Sci. in Experimental and Theoretical Physics from Cambridge University and a D.Phil. in DNA Nanotechnology from Oxford University.


Sarah is responsible for the identification of new cloud providers and channel partners. She was formerly Origination and Research Executive at Lyceum Capital Partners and previously worked in private equity placement at Lazard & Co. and in Strategy and Marketing at PA Consulting.Sarah holds an M.Phil in Bioscience Enterprise and M.A. and Vet.M.B. degrees in Medical and Veterinary Sciences, all from Cambridge University.

Analyst & Consultant

Paul Miller is an analyst and consultant, based in the East Yorkshire (UK) market town of Beverley, but working with clients world-wide. He mainly helps clients understand the opportunities (and pitfalls) around cloud computing, big data, and open data, but also podcasts and writes for a number of channels. His background includes public policy and standards work, several years in management at a UK software company… and a Ph.D in Archaeology.

Chairman & Chief Executive Officer

Rodney Rogers has been a well recognized thought leader and successful entrepreneur in the Information Technology Services industry for over 25 years. Rodney began his career at Accenture and was formerly the co-founder, Chairman and CEO of Adjoined. Adjoined was known as the fastest growing U.S.-based IT Services company from its inception in 2000 through its acquisition by Kanbay (NASDQ: KBAY) in 2006.
Rodney then became COO of Kanbay, an 8,000 person global IT Services firm which was subsequently acquired by Capgemini (Paris: CAP) in 2007 for $1.3 billion. As such, Adjoined set the bar for private U.S.-based IT Services value creation in the post-2000 era. Rodney was recognized on Kennedy Research’s global list of “Top 25 Most Influential Consultants” and was a finalist for the Ernst & Young “Entrepreneur of the Year” award twice along with Adjoined being recognized on the PWC/Entrepreneur U.S. “Hot 100” list (ranked #9 across all industries) prior to its sale.
Rodney then co-founded Virtustream in 2008 and is Chairman and CEO. Virtustream’s xStream platform is the first true consumption-based hybrid Cloud provisioning platform capable of providing guaranteed computing resources suitable for supporting mission-critical enterprise class application workloads. Virtustream complements its xStream platform with Cloud advisory/integration services and application managed services.
As a lead-operator and entrepreneur, Rodney has raised over $150 million in venture capital for the companies that he has developed to-date. Rodney is also a Board member of and investor in UnitedLex, Greensmith Energy Management Systems and Teliris, and is an angel investor in Cloud Sherpas, BetterCloud, iYogi and others.

CloudNow Founder

Named by Everything Channel CRN as one of the 100 most influential women in IT, Jocelyn is a Cloud MarCom thought leader influencer, the Founder of CloudNOW (cloud-now.org), and serves on the Advisory Board for Cloud Connect, and SaaSMAX. Jocelyn has deep expertise in the areas of marketing, communications and research, and has spent the majority of her career advising high potential start-ups (TechStars, Under the Radar winners) and Fortune 100 companies (Hewlett-Packard, Intuit, and Arthur Andersen/Accenture). Prior to her consulting practice, Jocelyn founded Monitor Group/ Grail Research’s Cloud Center of Excellence, and directed the marketing program for an award winning Cloud start-up. She holds a Master’s degree in Industrial/Organizational Psychology, with an emphasis in Statistics & Research, and a Bachelor’s degree from University of California, Santa Barbara.

Senior Vice Provost & CIO

Vince Kellen, Ph.D., is the Senior Vice Provost & CIO for the University of Kentucky and an adjunct faculty member a teaching courses on IT and strategy. He is a Fellow and Senior Consultant with IT industry think-tank, Cutter Consortium, where he writes on business and IT strategies. Dr. Kellen also speaks nationally on business and IT strategy topics, is the author of four books on database technologies and author of more than 250 articles and presentation on business and IT strategy topics. Dr. Kellen is the recipient of the 2013 Computerworld Laureate award, the 2007 CIO Magazine Top 100 award and the Dell 2012 Transformational CIO award. Dr. Kellen received his Ph.D. in computer science from DePaul University.

Senior Analyst – Digital Economics

As Senior Analyst for Digital Economics at 451 Research, Owen Rogers’ role is to help customers understand the economics behind digital and cloud technology, so they can make informed choices when costing and pricing their own products and services, and those from their vendors, suppliers and competitors. Owen helps customers develop their own digital infrastructure strategies by navigating them through the issues and trends in cloud economics. Owen has previously held product management positions at Cable&Wireless and Claranet, and has developed a number of hosting and cloud services. In 2013, he completed his PhD thesis on the economics of cloud computing at the University of Bristol. He is a Chartered Engineer and a Member of the British Computer Society.

Cloud & Enterprise Technology Executive

Cloud and Enterprise Technology executive, and entrepreneur with 20 years of experience, including CEO, President, general management, business operations, sales and marketing, product management, product development, M&A, and strategy. Led businesses across many different life cycles including startups, turnarounds, and public company global divisions. Experienced leader across Enterprise Cloud (IaaS, PaaS and DbaaS), SaaS platforms (E-Commerce, CDN), Enterprise Software, and Consulting, for companies like Tier 3, Amazon, Akamai, Cap Gemini and Limelight Networks.


Erica is co-founder and COO of BitNami, the app store for server software. BitNami apps are deployed both behind the firewall and in the cloud over 1 million times per month and BitNami is the leading provider of apps on most of the leading cloud platforms. Previously, she was CEO of BitRock, a provider of software packaging tools and services with customers in over 30 countries. Prior to joining BitRock, Erica managed multiple sales teams for T-Mobile and served as a liaison to the mobile enthusiast community.

CEO & Founder, Telematica, Inc

Rich Miller is CEO and founder of Telematica, Inc., a holding company and consultancy with a practice in product strategy and business development for message-based services and middleware, cloud computing management, wireless/mobile data services and analytic technologies. He is also co-founder and recently served as CEO of StreetLight Data, a data foundry for geospatial business intelligence. He serves as a non-executive member of the board to Cloudsoft Corporation and Streetlight Data. Miller’s career as consultant, executive, and an early investor, has focused on formulating long-term product strategy and the incorporation of strategic business relationships as a key commercial basis of the offerings.

CEO co-founder, mist.io

Chris is an engineer who decided to become a researcher and software development. He has received a Scholarship by the Greek State Scholarship Foundation to pursue a PhD in machine learning and computer vision. For his publications on the subject he was awarded several distinctions from the National Technical University of Athens, from 2006-2009. He soon moved to management and in 2009 he co-founded and started managing unweb.me, specializing in state-of-the-art information systems. Although the economic situation in Greece was rapidly deteriorating, the revenue grew consistently 100%-150% every year from 2009-2012. During this period he co-founded mist.io to help you manage and monitor cloud servers across providers from any web device. In June 2013 mist.io was selected as one of the Top 12 European startups by Tech All Stars, an initiative of the European Commission.


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